WebTrends’s New Tool Tracks Video Engagement
ADOTAS – WebTrends Inc., a provider of Web analytics and online marketing solutions, has unveiled a new method of online tracking that uncovers visitor patterns and trends related to Web site video.
The tracking capabilities are enabled by a rich media plug-in that delivers in-depth, actionable analytics across major video formats including Flash, FLEX, Microsoft Silverlight, embedded video and installed media players.
“To increase audience engagement, companies need to monitor their video stream, and be able to analyze how their online visitors experience and engage with video,” said Alex Yoder, vice president of sales, North America, WebTrends. “With WebTrends video tracking, marketers can create a more direct and honest relationship with their visitors, based on all of media and content that organizations now offer on their Web sites.”
According to comScore, U.S. Internet users viewed more than 12 billion online videos in May.
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