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Vivienne Tam Dolls Up Stardoll

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Jul 11, 2008 

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Kathleen  |

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Vivienne Tam Dolls Up Stardoll

ADOTAS – Playing dress-up happens online now apparently. Vivienne Tam and Stardoll, a virtual dress-up site aimed at the 9 to 17 year-old set, have launched a promotional partnership.

Stardoll’s 18 million members can dress their avatars in Tam’s Spring 2008 fashion line (they can also don Tam’s likeness). All virtual couture items will be available at Stardoll’s mall – StarPlaza – later this year. Other designers at StarPlaza include DKNY and mary-kateandashley.

Tam will judge a “styling contest” this week.

Check out the site here.

Tags: dress-up, internet-advertising-news, Stardoll, vertical-advertising and Vivienne-Tam

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