ValueClick Launches Precision Behavioral Targeting Tool
ADOTAS – ValueClick Media, a division of ValueClick Inc., has unveiled a new BT suite. Advertisers will be able to access anonymous consumer behavior and predictive technology with the behavioral targeting solution, called Precision BT.
The product suite contains two products, Precision Retargeting (an enhanced version of the user retargeting capabilities offered by ValueClick Media since 2005) and Precision Profiles (which uses a proprietary predictive algorithm to identify a marketer’s best prospects in hundreds of consumer interest segments).
Predictive algorithms have not been widely applied to behavioral targeting until now.
“What makes Precision Profiles unique is our access to a critical mass of anonymous consumer online experiences and the way our technology dynamically categorizes and transforms them into hundreds of interest segments,” said Matthew Boyd, senior vice president, ValueClick Media. “Combined with the ability for our optimization technology to identify the best possible context in which to serve an ad, we have assembled the most scalable, data-driven audience targeting platform for marketers to achieve their brand and direct response objectives.”
In beta, users reported a significant impact on their campaigns. One online games client noted a 298% boost in conversion rates over an optimized control group. In a head-to-head comparison, conversions for one mobile campaign outperformed other behavioral targeting vendors 11 to one while keeping within the client’s target cost-per-action goal.
The Precision BT suite will unveil new targeting products in 2009, the company said.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Features
- Self-Serve Ad Exchange: This Century’s Strowger Switch? October 6th 2008
- Banners: Back from the Dead October 3rd 2008
- How To Earn Top Network Admittance October 2nd 2008
- Marketing Secrets of an Online “Lurker” October 1st 2008
- How To Produce a Social Ad That Doesn’t Suck September 30th 2008
Latest News
- Moskovitz, Rosenstein Leave Facebook To Form Venture October 6th 2008
- BlackArrow Raises $20 Million October 6th 2008
- Hakia Launches “Quality” Focused Interface October 6th 2008
- Context Optional Introduces Social Marketing Platform October 6th 2008
- eBay Fires 10% of Workforce, Makes $1.3B Worth of Acquisitions October 6th 2008
- Click Forensic Unmasks Weapon in Trademark Infringement Battle October 6th 2008
- Video Advertisers May Cash in on Fiscal Crisis October 3rd 2008
- Obama Issues iPhone App October 3rd 2008
Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
Reader Favorites
Classifieds
Most Commented
- Can 314 Ad Networks Really Thrive? (8)
- Obama’s VP Pick Inauspicious for Net Neutrality (7)
- In The Time Of Recession, Is Branding Really Enough? (2)
- Study: Ad Network Use Soars (2)
- The Ad Revenue Waterfall (2)
- Facebook’s $100 Million Virtual Economy (2)
- Boomers Are Slutty Shoppers (2)
- Ralph Lauren Launches Mobile Shopping Site (2)
