ValueClick Cuts Fiscal Outlook: Staff Next?
ADOTAS – Yesterday, we wondered if ValueClick’s stock was doomed. Today, the online advertiser is issuing new (lower) numbers for its fiscal 2008 view. The company said its shares are down 26% due to weak ad spend and a grim economic outlook. And ValueClick’s plan to make up for its slashed fiscal outlook may result in job cuts.
ValueClick cut its profit view from 71 to 69 cents a share. The company expects revenue to weigh in at $655 million to $675 million, down from $730 million to $745 million.
The online advertiser said that it planned to focus on gross margins and operational expenses to cut costs. Any time a company mentions cutting operational expenses, staffers should start polishing their resumes. Of particular concern at ValueClick: display advertising and lead generation.
As of about 12:20 p.m., ValueClick’s stock was trading at $11.22, down 18.52%.
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You reap what you sow…. crappy lead gen practices finally catch up with them…
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