Three Brands Become Buddy’s Amigos
ADOTAS – Social media ad app company Buddy Media has made some new friends. It launched three new so-called app-vertisements for New Balance, Priceline.com and Reader’s Digest. Buddy Media said it will develop custom apps for all three companies, boosting brand awareness for the trio.
The company touts its “Brand Advocate Process” as the only comprehensive approach to social media advertising that includes strategy, development, promotion and data reporting on performance of its branded apps.
“Branded advertising applications represent the new ad unit,” said Michael Lazerow CEO of Buddy Media. “Our full-service, brand-centric approach is helping the world’s leading marketers navigate through both the noise and opportunities presented by the social networking sites.”
Buddy Media was launched in 2007 to develop and promote social app-vertising campaigns. Clients include FedEx, Time Inc. and Microsoft.
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