• Comment
• Print Article
• Email
• Permalink

Study: Interactive Ad Spend To Eat Up Traditional’s Share

Written on

Jul 22, 2008 

Author

Kathleen  |

Share

Study: Interactive Ad Spend To Eat Up Traditional’s Share

ADOTAS – Interactive media’s share of worldwide ad spend is expected to hit 15% by 2009 – almost double the share it raked in just four years ago. A study from WPP’s GroupM found that interactive media will continue to go gangbusters as traditional media spend shrivels.

Last year, ad spending online, on media and gaming, reached 11% — thanks primarily to ad dollars in the U.S. and Western Europe.

The “Interaction: Addressable, Searchable, Social and Mobile” study finds that Internet advertising has been the principal source of media investment growth in western nations since 2001 as spending in traditional media has leveled off.

Among other key findings of the report:

• Almost 45% of 2007 interactive ad spending counted as display, a figure that is expected to fall slightly. Paid search advertising accounted for 38% and is expected to grow.

• Google commanded a median 86% share of 2007 search inquiries in the survey’s sample of 35 countries, somewhat ahead of other industry samples.

• The mean online shopping spend per user in 2007 was estimated at $471, and the only country to break the $1,000 mark was Denmark.

• The survey also revealed a particularly strong positive correlation between broadband penetration and annual online spend per individual.

• There is also strong positive correlation between the amount of broadband a country has and the internet’s share of advertising investment.

• Demographics alone will sustain growth in internet use among consumers for at least another generation, and possibly two, as those under 25 years old carry their habits into middle age and beyond.

The study covers the use of interactive media in 35 countries.

Tags: GroupM, interactive-advertising-study, internet-advertising-news, internet-marketing-advertising, Mobile-Marketing, search-engine-advertising and WPP

• Comment
• Print Article
• Email
• Permalink

Article Sponsor

More News

• BlueKai Report Explains DMPs to Publishers
• Funding in Brief: $10M for Spongecell, $8M for Prolexic
• Google AdMob Axes Minimum Bids, Targeting Fees
• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads
• Facebook to Serve Mobile Ads in Coming Weeks

• Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

  • Mobile. Smart devices have become standard, and advertising is only going to become more creative there.
  • Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.
  • Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.
  • Tempting as it might be, I don't want to get too involved in one aspect.
  • See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

  View Results

   Loading ...

• Polls Archive

Latest News

• BlueKai Report Explains DMPs to Publishers February 10th 2012 ADOTAS - BlueKai released a report this week on the [...] more »
• Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
• Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
• Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
• Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »

News Archive

Features

• Mobile Search: More Intent, More SMB Opportunity February 10th 2012
• BlueKai Report Explains DMPs to Publishers February 10th 2012
• Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
• With gTLDs, Global Branding Starts with a Name February 9th 2012
• Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Reader Favorites

Classifieds

• PS Technical Writer - SEO Data Analyst
• Interactive Project Manager
• Media Buyer
• PHP Software Engineer (Facebook Platform/Social AP
• SEO/Marketing Internship at Green Education Startu

Recent Comments

• HootSuite Social Media Management » More Apps, Open API, and the Solution Partner Program ~ News Roundup: [...] mentioned in our HootSuite’s Super Bowl XLVI Social Media Recap, adotas and MediaPost analyzed our
• News about Google Adwords issue #412: [...] ads for AdWords to adCenter and align with industry standards, adCenter has chang
• VB: What exactly makes an ad "high quality"?
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile - ADOTAS | Mobile2 | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }