http://www.adotas.com/2008/07/study-75-of-companies-to-boost-digital-ad-spend/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2008/07/study-75-of-companies-to-boost-digital-ad-spend/#comment-601249 » update market news XXVI» Blog Archive » nugg.ad blog Mon, 15 Sep 2008 07:47:07 +0000 http://www.adotas.com/2008/07/study-75-of-companies-to-boost-digital-ad-spend/#comment-601249 [...] 75% of Companies To Boost Digital Ad [...] [...] 75% of Companies To Boost Digital Ad [...]

]]> http://www.adotas.com/2008/07/study-75-of-companies-to-boost-digital-ad-spend/#comment-519502 Digital continues to grow in economic uncertainty at Spongecell Fri, 18 Jul 2008 21:16:07 +0000 http://www.adotas.com/2008/07/study-75-of-companies-to-boost-digital-ad-spend/#comment-519502 [...] Newspapers are facing rapidly falling ad revenue, and according to AdAge advertisers are planning to spend less money across major media categories–TV, newspaper, radio. In a recent survey by Jupiter Research, the majority of marketing executives reported plans to cut traditional marketing channels, while increasing online spending.The bright spot is online, where 75% of advertisers anticipate increase in spending. [...] [...] Newspapers are facing rapidly falling ad revenue, and according to AdAge advertisers are planning to spend less money across major media categories–TV, newspaper, radio. In a recent survey by Jupiter Research, the majority of marketing executives reported plans to cut traditional marketing channels, while increasing online spending.The bright spot is online, where 75% of advertisers anticipate increase in spending. [...]

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