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Study: 75% of Companies To Boost Digital Ad Spend

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Jul 18, 2008 

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Kathleen  |

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Study: 75% of Companies To Boost Digital Ad Spend

ADOTAS – Digital and direct marketing would be the last budget item to be cut in a spending squeeze, according to a new study from Millward Brown.

The promo mediums most likely to be slashed do include traditional advertising, point-of-sale marketing and PR, but 75% of companies said they planned to boost their spending on digital promotions in the next year.

The reason: digital can be tracked and it’s cheap.

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