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Study: 75% of Companies To Boost Digital Ad Spend
ADOTAS – Digital and direct marketing would be the last budget item to be cut in a spending squeeze, according to a new study from Millward Brown.
The promo mediums most likely to be slashed do include traditional advertising, point-of-sale marketing and PR, but 75% of companies said they planned to boost their spending on digital promotions in the next year.
The reason: digital can be tracked and it’s cheap.
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Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
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- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you
- pkohler: We've also noticed that ads frequently adversely affects the performance of a Web page. As
