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Study: 75% of Companies To Boost Digital Ad Spend
ADOTAS – Digital and direct marketing would be the last budget item to be cut in a spending squeeze, according to a new study from Millward Brown.
The promo mediums most likely to be slashed do include traditional advertising, point-of-sale marketing and PR, but 75% of companies said they planned to boost their spending on digital promotions in the next year.
The reason: digital can be tracked and it’s cheap.
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