Simply Wireless Inks Deal With 2ergo for First Mobile Campaign
ADOTAS – Simply Wireless has announced an agreement with 2ergo, a mobile marketing products company, to create integrated SMS campaigns and mobile Internet sites for the wireless retailer.
The deal was inked to help Simply Wireless communicate with and retain new and existing customers – and it’s the first time the company will use the mobile Internet as a marketing tool. Simply Wireless is licensing two of 2ergo’s self-service products to assist in the creation of its mobile marketing initiatives – Via and Swift. Via allows the company to quickly set up targeted SMS campaigns, while Swift gives Simply Wireless the ability to easily create mobile Web pages in support of its marketing initiatives. Both products provide extensive tracking and reporting capabilities.
“Simply Wireless is using Via and Swift to communicate specials with subscribers in a variety of ways,” Guy Vidra, managing director of 2ergo Americas, told ADOTAS. “Consumers will receive targeted messages if their contract is about to expire with links in the message to Simply Wireless’ site and a discount. Our marketing service is so much richer than just a text message because it’s bundled with an online site. Their mobile Internet site is full of rich information with links and coupons.”
Simply Wireless was founded in 1997 and is a leading national provider of wireless technology for consumers and businesses offering Alltel, Cellular One, Sprint, Suncom and T-Mobile as carrier choices.
2ergo Americas is a veteran provider of mobile marketing products and solutions with carrier connectivity around the globe. Clients include FOX, HBO, NBC, AT&T and Motorola.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Features
- With Ads, Pretty Is as Pretty Does November 21st 2008
- Holiday Hootenanny: Win the Ad WAR November 20th 2008
- When Boomers, Gen Y Collide November 20th 2008
- How Google Is Jeopardizing Search Biz November 19th 2008
- Click Fraud To Shape Ad Decisions in 2009 November 18th 2008
Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
Latest News
- Goodmail Reels in $20M November 21st 2008
- Yahoo Sells Off Shopping Site at Discount November 21st 2008
- Paper-Loving Paramount Goes Digi November 21st 2008
- Google Personalizes Search Results November 21st 2008
- Verizon Staff Hacked Into Old Obama Account November 21st 2008
- IAB: Q3 Raked in $5.9B November 21st 2008
- Ad Spend Forecast Down Overall, Online Safe for Now November 20th 2008
- Will Bandwidth Limits Kill the Video Ad? November 20th 2008
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Vengence is Mine Saith Ballmer (4)
- Marketing Secrets of an Online “Lurker” (3)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Federal Bailout Proposed for Online Ad Industry (3)
- What Obama's Win Means for Advertisers (3)
- The Coming eRevolution in Online Marketing (2)
