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Simply Wireless Inks Deal With 2ergo for First Mobile Campaign

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Jul 29, 2008 

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Kathleen  |

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Simply Wireless Inks Deal With 2ergo for First Mobile Campaign

ADOTAS – Simply Wireless has announced an agreement with 2ergo, a mobile marketing products company, to create integrated SMS campaigns and mobile Internet sites for the wireless retailer.

The deal was inked to help Simply Wireless communicate with and retain new and existing customers – and it’s the first time the company will use the mobile Internet as a marketing tool. Simply Wireless is licensing two of 2ergo’s self-service products to assist in the creation of its mobile marketing initiatives – Via and Swift. Via allows the company to quickly set up targeted SMS campaigns, while Swift gives Simply Wireless the ability to easily create mobile Web pages in support of its marketing initiatives. Both products provide extensive tracking and reporting capabilities.

“Simply Wireless is using Via and Swift to communicate specials with subscribers in a variety of ways,” Guy Vidra, managing director of 2ergo Americas, told ADOTAS. “Consumers will receive targeted messages if their contract is about to expire with links in the message to Simply Wireless’ site and a discount. Our marketing service is so much richer than just a text message because it’s bundled with an online site. Their mobile Internet site is full of rich information with links and coupons.”

Simply Wireless was founded in 1997 and is a leading national provider of wireless technology for consumers and businesses offering Alltel, Cellular One, Sprint, Suncom and T-Mobile as carrier choices.

2ergo Americas is a veteran provider of mobile marketing products and solutions with carrier connectivity around the globe. Clients include FOX, HBO, NBC, AT&T and Motorola.

Tags: 2ergo-americas, internet-marketing-advertising, Mobile-Marketing, simply-wireless, SMS-marketing, Swift and Via

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