Comments on: Revenge of the Nerds: A Smart(er) Social Strategy http://www.adotas.com/2008/07/revenge-of-the-nerds-a-smarter-social-strategy/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Marc J. Wymar http://www.adotas.com/2008/07/revenge-of-the-nerds-a-smarter-social-strategy/#comment-541710 Marc J. Wymar Thu, 31 Jul 2008 20:26:12 +0000 http://www.adotas.com/2008/07/revenge-of-the-nerds-a-smarter-social-strategy/#comment-541710 Adam, Thank you for the comment…point taken! I could have worded it a bit better, but what I meant is much of the investment has involved branding campaigns by major players. Most of the direct marketers we work with don’t wade too deep into those waters. However, I fully agree that many companies are already benefiting from smart social strategies, much like the examples I mention in the article. We have been doing this for our clients for quite some time. Any company willing to allocate the resources to truly engage with the social world can realize great benefit from their investment. Thanks for keeping me on point! Best, Marc J. Wymar Adam,

Thank you for the comment…point taken! I could have worded it a bit better, but what I meant is much of the investment has involved branding campaigns by major players. Most of the direct marketers we work with don’t wade too deep into those waters.

However, I fully agree that many companies are already benefiting from smart social strategies, much like the examples I mention in the article. We have been doing this for our clients for quite some time. Any company willing to allocate the resources to truly engage with the social world can realize great benefit from their investment.

Thanks for keeping me on point!

Best,
Marc J. Wymar

]]> By: Adam Singer http://www.adotas.com/2008/07/revenge-of-the-nerds-a-smarter-social-strategy/#comment-529941 Adam Singer Thu, 24 Jul 2008 22:00:41 +0000 http://www.adotas.com/2008/07/revenge-of-the-nerds-a-smarter-social-strategy/#comment-529941 "So far, most of the success that stems from marketing through social media has been at the hands of major brands with major dollars." Really? I would say exactly the opposite of this is true... “So far, most of the success that stems from marketing through social media has been at the hands of major brands with major dollars.”

Really? I would say exactly the opposite of this is true…

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