Pangea: Mobile Ad Money’s Future in Entertainment Widgets
ADOTAS – Pangea Media, a leader in online quizzes and quiz technology, has caught iPhone fever with its new set of Quibblo Polls widgets.
The company was just one of thousands that debuted new apps – but Pangea had a leg up.
“We were one of the featured widgets,” Seth Lieberman, CEO of Pangea Media told ADOTAS. “Since Friday we’ve seen explosive growth. 10,000 quizzes are being taken a day on the iPhone alone and it’s getting rave reviews.”
The Quibblo Polls widget is a location-aware quiz app that allows users to take polls and surveys and then see consolidated results by geography; users can participate in polls and then review results by city, state, country or overall. There will also be a daily poll with questions like “Which City Has the Best Chinese Food?” (Current result: San Francisco).
The widget is built on uLocate Communication’s WHERE app for iPhone and iPod Touch.
Right now, the Quibblo Polls are free and ad-free. “Our goal is to continue to grow the usage and then look into a way to integrate ads. We don’t have a hard date, but it will be a minimum of 30 days before any go up,” Lieberman said. “Right now, it’s like the early days of Facebook – we want to get out there, get a strong user base and then integrate advertising.”
Pangea also won’t pitch the mobile widget as a stand-alone product for ads. “We’ll run integrated campaigns that’ll run on Quibblo, a social network, a mobile platform and offline,” Lieberman explained. “We’re also going extend beyond the iPhone and move onto all other mobile platforms in a short time.”
The company predicts that the user base will continue to grow. “Most of the top applications on social networks are entertainment-based,” Lieberman pointed out. “That’s where we think mobile will go and that’s where we are with Quibblo widgets.”
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