ADOTAS – The Weather Channel and its properties, including The Weather Channel Interactive, has been snapped up by NBC Universal, Bain Capital and The Blackstone Group. The deal has been in the works for a while; on June 13, the companies announced formal negotiations. Reports estimated the purchase price was about $3.5 billion.
About 97% of U.S. cable subscribers have access to The Weather Channel. Weather.com drew about 36.4 million uniques in May, putting it in the Net’s top 15 properties, comScore reports.
Time Warner, CBS Corp. and Comcast had all expressed interest in buying The Weather Channel when Landmark, a media company, put it up for sale in January. NBC already has a news and digital weather presence with NBC Weather Plus.