NaturalPath Launches Platform for Small Eco Advertisers
ADOTAS – The mom n’ pop green movement has hit vertical advertising: NaturalPath Media announced the launch of AdGuru, what it calls the first self-service display ad platform for the sustainability/healthy lifestyle vertical set. AdGuru will be powered by AdReady and will provide eco advertisers an end-to-end solution for small businesses to create and manage their display ad campaigns within NaturalPath’s network of 80 plus sites.
“The AdReady platform gives advertisers an effective vehicle for targeting green and healthy lifestyle enthusiasts,” said Richard Rocca, senior vice president of sales & business development for NaturalPath Media. “This self-service solution will help grow the sustainable and healthy lifestyle categories by giving new and emerging brands an easy, effective way to capitalize on the dramatic increase in consumer demand for green and healthy products and services.”
Advertisers will be able to create banner ads from more than 600 customizable and market-tested templates – or they can upload their own creative. Advertisers will also be able to target their ads based on geography and to NaturalPath Media’s custom channels, including Eco-Tech, Health & Wellness, Moms & Family, Lifestyle, Home & Garden, Sustainability and Eating Well. Advertisers will also be able to set daily budgets for their campaign, run real-time campaign reports, and optimize based on ad performance. The AdGuru platform is targeted at advertisers with budgets under $10,000.
NaturalPath has more in its network than 80 publishers with a combined reach of more than 12 million monthly unique visitors. AdReady was founded in 2006 as an online self-service display ad solution.
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