Mobile Co. Avot: Consumers Interested in Mobile
ADOTAS – Eureka! A mobile company has released a study that shows that consumers are interested in mobile video. Avot Media, a developer of real-time streaming and personalization video to mobile delivery systems, said that its mobile video user survey “revealed that mobile video is in demand by a variety of users.”
Some of the key takeaways from the 29-and-under crowd:
- 55% said they would use the send SMS for video model to request video content
- 32% would watch American Idol performances
- 36% would view movie trailers
- 31% would access instructional ‘how to’ videos
“There’s been plenty of buzz in the industry about mobile video and its possibilities and how brands can utilize them to connect with their target audience,” said DeWayne Nelon, CEO of Avot Media. “While the industry has been slower to adapt to these possibilities, these results clearly show that there is a great deal of interest for mobile video services and the time for companies to start integrating them to their marketing campaigns is now.”
However, outdated phone models and limited carrier support present problems. Users also cited image quality (32%), download time (33%) and freezing or stuttering (33%) as major barriers.
Another recent study from the Solutions Research Group, also indicated that U.S. consumers are open to a variety of interactive entertainment, including mobile. The study found that the average consumer – with Web access — aged 12 and older spends 6.1 hours a day with video-based entertainment. About 64% of the 6.1 hours (about four hours) involves watching traditional TV, while the remaining 36% (about 2.1 hours) is dedicated to video games, online video, video on mobile devices and more.
The study forecasts that time spent online and with mobile video will reach 2.9 hours by 2013.
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