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Last.fm Unveils Dancing Ads

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Jul 25, 2008 

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Kathleen  |

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Last.fm Unveils Dancing Ads

ADOTAS – Listeners can now get jiggy with the ads as the ads get jiggy with the music on Last.fm, if they’re into that sort of thing. The CBS-owned social music platform unveiled the new “smart ads” shortly after a re-design.

Current advertisers, like Converse and Motorola, can incorporate ad messages that move to the beat of the music and serve maps that offer concert listings. Companies can also target users with demographic or psychographic technology.

UpTrend Media was responsible for the re-design. Worldwide, 18 million songs are played on Last.fm a day and 19 million people use its widgets.

Tags: CBS, converse, interactive-advertising, internet-advertising-news, last.fm, Motorola, smart-ads and uptrend-media

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