Interpublic To Bolster Flagging Earnings With Digi Investments
ADOTAS – Advertising and marketing Interpublic Group is padding out its digital assets with a stake in HUGE, an interactive shop that builds and develops transactional Web sites for clients like JetBlue, IKEA and Time Warner Music Group. Terms of the deal weren’t disclosed.
Interpublic also said it was upping its stake in marketing service company Middle East Communications Networks.
Yesterday, Interpublic revealed less than hale second quarter earnings – they sank 30% to $95.1 million. Industry observers say the company is hoping to prop itself up with continued investments in digital platforms.
As of 9:33 a.m., Interpublic’s stock was up 0.01% to $8.52.
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