Hiring Round-Up: NBC, Specific, Platform-A, eForce


hiring.jpgADOTAS – Lots to report today.

While this isn’t a hire per se, it’s still big news: NBC Universal has promoted Vivi Zigler to president of its digital entertainment division. She will run all entertainment sites, including NBC.com, BravoTV.com, USANetwork.com. Previously, Zigler ran NBC.com as executive vice president of NBC Digital Entertainment and New Media. The appointment underlines NBC’s commitment to building up its online audience.

Specific Media, which bills itself as the largest independent online advertising network, announced the appointment of Jon Schulz as senior vice president, global category development. He will focus on expanding Specific’s Fortune 500 client roster, with a focus on the automotive category. Schulz hails from the beleaguered Ford Motor Co., where he was head of digital and direct marketing.

AOL’s Platform-A is expanding its Chicago office with the addition of three key sales execs, highlighting the company’s commitment to Midwest advertisers and verticals. Rick Simmons, the new vice president of sales, will head the team. He hails from AOL Media Networks. Craig Schumacher, has been named Chicago regional sales director; previously, he was a sales exec at Yahoo. Tina Ienna was named regional vice president in charge of Platform-A’s Detroit office; she also hails from Platform-A’s parent company, AOL.

eForce Media, a customer identification and sales lead generation company, has announced the appointment of Jeffrey Schwartz to the post of president/CEO and director of the company’s board. The company also announced the acquisition of Vertical Passion Media (no financial details were released). Schwartz founded and led Vertical Passion, which specialized in the private party auto classified listings and the lead generation area. Schwartz succeeds eForce’s current CEO, Anthony Mazzarella, who will continue to serve on the company’s board.

Dynamic Marketing Systems, a provider of Web-enabled marketing resource management solutions, has hired Linda Cain as director of business development for the company’s marketing resource management platform, Micro Merchant. Cain came to Dynamic from Babbit & Reiman Advertising, where she was the director of collateral services.


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