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Gossip Round-Up: Dirty Emails, Twitter, Google, Cheating

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Jul 30, 2008 

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Kathleen  |

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Gossip Round-Up: Dirty Emails, Twitter, Google, Cheating

ADOTAS – Yuckers: about 59% of e-mail users click away while on the can, according to AOL’s Email Addiction Survey. That’s up 6 percentage points from 2007. About 15% of those surveyed said they checked their messages while at religious services; 50% check ’em while behind the wheel (and driving).

Why Twitter rocks: As major news outlets scrambled to get information on the 5.4 magnitude quake that hit Southern Cal yesterday, Twitter tweeted away, giving California residents and their loved ones the best up-to-date information available. (The same thing happened when a 7.8 quake hit China in May).

At Ad Age’s Madison & Vine conference, instead of launching into a shtick (for which he was booked) on digital-entertainment strategies, Google chief Eric Schmidt complained about the recent Atlantic Magazine cover, led by the header: “Is Google Making Us Stoopid?”

About 19% of senior marketers in the U.S. said they have bought advertising in return for a news story, according to a recent survey conducted on behalf of PRWeek and Manning Selvage & Lee by Millward Brown. And 8%, or about one in 12, said their organizations paid or provided a gift of value to an editor/producer to place a news story about their company or one of its products.

Questionable marketing practices such as those explored in this survey have generated controversy in recent months. Last week, for example, McDonalds’ placement of fake iced-coffee drinks on the set of a Las Vegas news program generated criticism in various publications including the Las Vegas Sun (July 21) and Advertising Age (July 28).

Tags: AOL, Google, internet-advertising-gossip, internet-advertising-study, internet-marketing-advertising, mcdonalds and twitter

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