Glam To Crank Out Ad-Supported E-letter
ADOTAS – Glam Media has unveiled a whole new way for women to get glam – and for marketers to target them. Glam, a pioneer of vertical content networks and the #1 in reach for women online, has announced the launch of Glam Today, a daily e-newsletter and platform.
Glam Today curates and distills more than 5,000 articles created daily by the 500 plus sites in the Glam Publisher Network, including Bag Snob, Simplyrecipes.com., Glam.com and others.
As part of the launch, every new Glam Today subscriber will be entered into a contest to wine a Chloe Saskia handbag and $5,000. Every day of the week will focus on a different vertical network. (Monday: fashion and shopping; Tuesday: beauty; Wednesday: living; Thursday: entertainment; Friday: health and wellness).
“Glam Today surfaces and highlights some of the best content created daily by the professional publishers across the Glam network,” said Ryan Roslansky, VP Products, Glam Media. “Glam Media’s focus on packaging display advertising with relevant content extends is core to everything we do and extends to our premium email products like Glam Today designed for Publishers.”
Advertisers can use the Glam Evolution eMail Ad Services Hyper Targeting System by audience, vertical focus and engagement, the company said.
Glam reaches 42 million unique monthly visitors in the U.S. according to comScore.
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