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GamePro Inks Ad Deal With Wikia

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Jul 28, 2008 

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Kathleen  |

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GamePro Inks Ad Deal With Wikia

ADOTAS – IDG’s GamePro Media, a content network focusing on the video gaming world, has penned an exclusive sales and marketing partnership with Wikia.

Wikia, a for-profit Web-hosting service created by the founders of the uber-popular Wikipedia, will have GamePro ads served on its thousands of branded gaming wikis from World of Warcraft, Super Smash brothers and others. The deal was created to target specific content strands – and is projected to garner more than 300 million ad impressions a month.

Wikia will double GamePro’s online reach to more than 14.8 million uniques, the company said. GamePro can also provide advertisers with access to 8.7 million unique gamers that can’t be found on GameSpot or IGN. The company plans to create a widget that will allow Wikia authors to grab content across GamePro’s network and use it within their own wiki.

GamePro’s media network includes BlogFaction.com, GamePro.com and Games.net; advertisers include Toyota and Gillette.

Tags: behavioral-advertising, GamePro-Media, IDG, interactive-advertising, internet-advertising-news, internet-marketing-advertising, online-video-advertising, Wikia and World-of-Warcraft

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