Compete Rolls Out New Measurement Service
ADOTAS – Web analytics company Compete, a unit of TNS media, has unveiled a new online measurement tool that combines search analytics and audience measurement into one neat package the company’s dubbed Compete PRO.
The DIY program was designed for search marketers, brand marketers and product marketers.
“Compete PRO gives marketers a single place to go for premium-grade online metrics, something that until now was available to only a select few,” said Stephen DiMarco, chief marketing officer at Compete. “We designed the platform around the way online marketers work, addressing their feedback that other data providers are too costly, don’t enable them to drill down into critical segments and aren’t built to translate what they see into revenue-generating results.”
Several new metrics, reports and payment plans are available through Compete PRO. Among the new offerings:
Search analytics: new search term, site and market category report packages so brands and agencies can ascertain competitors’ strategies and then adjust their own.
Site analytics: new metrics, daily updates and a full 25 months of history reporting on Reach, Page View and Visitor Engagement for more than 1,000,000 websites.
Ranked lists: downloadable lists of up to 500,000 sites for the fastest-growing, most influential sites across multiple categories delivering the most comprehensive view of Internet traffic.
Compete is a behavioral targeting company created to help brands boost their marketing tactics. Clients include Verizon Wireless, Carlson Hotels and Hyundai. The company was founded in 2000.
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