Collective Media Launches Video Network
ADOTAS – Online advertising network Collective Media is introducing the Collective Video Network, which it bills as a single-point, automated solution for advertisers that want to break into video.
Video advertising is growing – eMarketer expects it to hit $4.3 billion by 2011, and it’s currently the fastest-growing segment of online display advertising.
The video network offers an automated single-platform solution that allows interactive advertisers to leverage high-quality video content from the publishers that comprise the Collective Network, offering a suite of in-stream ad units, including pre-roll and overlay video formats. Collective Video also offers advertisers the same audience targeting, optimizing and reporting technology normally reserved for in-page ad units only. Advertisers can take advantage of Collective’s contextual and behavioral targeting platform when running an in-stream video campaign.
“Launching the Collective Video Network is a natural extension of our premium advertising network and the best-in-class technology we’ve developed in the AMP platform,” said Joe Apprendi, CEO of Collective Media. “Our work with brand advertisers in leveraging video inventory has given us a direct understanding of the pain points that still plague this area. The ease of use we’ve built into our video network, relative to implementing, targeting and optimizing a campaign, offers a scalable value proposition to the market.”
Collective Media was founded in 2005.
Reader Comments.
- Pingback from July 29, 2008 | next media update
Who cares about an ad network that isnt in the top 15, doesnt own its own ad server, and is about 3 years late to the game?
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