ClickForensics Launches New Battle Against Click Fraud
ADOTAS – ClickForensics has introduced a new set of traffic-quality solutions to its arsenal of tools. The company unveiled FACTr, or Fully Automated Click Tracking Reconciliation – which does exactly what its name describes.
The feature allows advertisers to submit invalid traffic evidence reports automatically to search providers to speed up account reconciliation and credit request probes. Yahoo has signed on as the first search provider to subscribe to FACTr on behalf of its advertisers.
“FACTr addresses one of the most important goals of traffic quality management, and that is to ensure advertisers get what they pay for from search marketing investments,” said Tom Cuthbert, co-founder and president of Click Forensics.
“Yahoo has shown tremendous leadership in helping advertisers address quality concerns in a timely and efficient way, and we are thrilled that FACTr is contributing to their efforts.”
The system’s patent-pending analytics and live data were designed to filter out sources of click fraud and the dreaded influx of poor quality traffic before it affects ad campaigns.
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