BASECAMP MEDIA: TRAINING FOR NEW MEDIA PLANNERS — 8/12/08
BASECAMP MEDIA: TRAINING FOR NEW MEDIA PLANNERS
Date: 08/12/08
Location: Los Angeles
Description: The intensive 8-hour intro to media/communications planning will provide new media planners with an effective base foundation of how media/communications planning fits into the larger marketing picture, planning techniques for Digital/Online, Print, OOH, Broadcast & Integrated packages, When/Why/How basic media metrics is used, how to analyze media properties, how to deal effectively with media reps and vendors, and how to best prepare for rapidly evolving digital media models/landscapes.
Web site: http://www.basecamptraining.com
Contact:Chris Russo (310) 316-6599; info@basecamptraining.com
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