Appssavvy Aims To Link Advertisers, Developers
ADOTAS – appssavvy hopes to close the loophole between application developers and interactive advertisers with a new tool that it unveiled today at the SWAT Summit in San Francisco. It’s designed to aggregate social media app data and platform data and connect developers and advertisers in the social media space.
appssavvy’s direct sales team is partnering with Sometrics’ one-two punch of analytics and ad-serving social intelligence. Developers working with Sometrics can opt to share with appssavvy basic analytic info about who’s using their apps and how, in a bid to boost developers’ ad revenue.
“There’s nothing like this out in the market right,” Chris Cunningham, founder and CEO of appssavvy told ADOTAS. “This tool allows agencies to garner data by just logging into to our dashboard and getting into specifics. Users can search by campaign really dig into details about who’s spending how much time on sports apps, media apps, etc.”
appssavvy has been working in the social media space for about a year, offering brands a host of options for getting their name out there from sponsored apps to customized apps to verticals.
Cunningham said that the scaleable data, with historical performance stats with data from the big networks Facebook, MySpace and others, provides agencies with the ammo to push buys in the social media space. “People are spending their time on social media,” he said. “Advertisers, after testing out a few different apps to see what works for them, should be allocating 2% to 3%, even up to 5% of their ad budgets on social media.”
appssavvy reaches an audience of more than 50 million unique users. Sometrics has more than 1,200 developers using its analytics tools across multiple social networks.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
Latest News
- Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
- Hiring, promotions, location, partnerships and product news July 2nd 2009 ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital [...] more »
- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
-
Loading ...
Spotlight
Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
Classifieds
Recent Comments
- minnickup: Hello, I found your forum is www.adotas.com after I have been surfing the internet to be
- Josette Davids: Great article and an amazing time was had by all at this event. I'm an
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you

