ANA: MARKETING ACCOUNTABILITY CONFERENCE — 7/13/08
ANA: MARKETING ACCOUNTABILITY CONFERENCE
Date: 07/13/08
Location: Ritz Carlton Laguna Niguel, Laguna, CA
Description: Formal marketing accountability programs are becoming an accepted business practice among marketers; however dissatisfaction about marketing measurement and internal marketing accountability processes is rampant. The ANA is at the cusp of the marketing accountability movement working with the marketing industry to provide leadership and guidance the help forge the connections between marketing activity and business outcomes. At this flagship meeting, themed The Road to Marketing Credibility, high level marketers will discuss their successes and failures in driving the accountability of their organization.
Web site: http://www.ana.net/events/conferencemtg/MAC-JUL08
Article Sponsor
More Events
- LAREDO GROUP - INTELLIGENT RESEARCH, TARGETING & MEASUREMENT OF INTERACTIVE ADS & AUDIENCES — 10/17
- LAREDO GROUP - INTERACTIVE SALES TRAINING SEMINARS — 10/15-10/16
- WEB ANALYTICS ASSOCIATION BASE CAMP — 10/12
- PMA’S BASICS FOR PROMOTION & INTEGRATED MARKETING — 10/6
- AGENCY BOOTCAMP: ON SOCIAL MEDIA — 10/2
Reader Comments.
No comments yet
Leave a Comment
Features
- Four UXD Commandments for the Interactive World October 7th 2008
- GlobalSpec’s Spa Promo is a Hit October 7th 2008
- Self-Serve Ad Exchange: This Century’s Strowger Switch? October 6th 2008
- Banners: Back from the Dead October 3rd 2008
- How To Earn Top Network Admittance October 2nd 2008
Latest News
- GlobalSpec’s Spa Promo is a Hit October 7th 2008
- Zenith Slashes Global Ad Spend Forecast October 7th 2008
- Web Associates Rebrands as LEVEL Studios October 7th 2008
- Funding News: Oberon Media, Appssavvy October 7th 2008
- Men Favor Internet Over TV October 7th 2008
- Newspapers Jump on Mobile Bandwagon With 2ergo October 7th 2008
- Moskovitz, Rosenstein Leave Facebook To Form Venture October 6th 2008
- BlackArrow Raises $20 Million October 6th 2008
Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
Reader Favorites
Classifieds
Most Commented
- Can 314 Ad Networks Really Thrive? (8)
- Obama’s VP Pick Inauspicious for Net Neutrality (7)
- In The Time Of Recession, Is Branding Really Enough? (2)
- Study: Ad Network Use Soars (2)
- The Ad Revenue Waterfall (2)
- Facebook’s $100 Million Virtual Economy (2)
- Boomers Are Slutty Shoppers (2)
- Ralph Lauren Launches Mobile Shopping Site (2)
