ADOTAS – AOL has announced that Gannett Co. has picked ADTECH to be its online ad-serving provider. ADTECH is part of Platform-A, AOL’s digital advertising arm. The company said that the deal with Gannett will “significantly” expand its presence in the U.S. market (its strongest presence is currently in Europe).
All of Gannett’s digital properties are now ensconced in ADTECH’s Helios IQ ad-serving solution. The rollout will include local newspaper Web sites, digital properties for Gannett’s 19 local broadcast markets, USATODAY.com and others.
“We selected ADTECH because their top tier technology will allow us to seamlessly execute and deliver for advertisers at both a local and national level,” said Chris Saridakis, Gannett senior vice president and chief digital officer. “With the ADTECH platform, advertisers of all sizes will be able to easily reach our affluent, active online audience, whether it’s through broad national campaigns, audience segmentation, or locally targeted campaigns. Gannett can now enable national and local advertisers to engage with any audience segment they could ever hope to reach.”
Gannett reaches more than 25 million monthly uniques according to Nielsen. Helios IQ will deliver more than 5 billion monthly ad impressions across Gannett’s online network.