AdMob Launches New iPhone Ads, Shells Out $1M to Developers
ADOTAS – Mobile advertising marketplace AdMob is capitalizing on iPhone’s popularity by launching a new global iPhone ad marketplace with interactive advertising formats that take advantage of the device’s capabilities.
New ads include brand and performance formats that have been designed to function in the browser environment as well as native apps built for the iPhone. AdMob will also shell out $1 million in advertising to developers to promote their iPhone apps, sites and services. Cha-ching!
Advertisers are lining up: Ford, Electronic Arts, Land Rover and Jaguar have all inked deals with AdMob to launch iPhone 3G specific ads.
“AdMob has seen enormous growth in both our iPhone traffic and advertiser interest. This new class of device, led by the iPhone, is pivotal to the future of mobile browsing and of mobile media business models,” said Omar Hamoui CEO and Founder of AdMob. “We are excited to leverage our platform to take advantage of the uniquely mobile connected experiences that the iPhone makes possible.”
AdMob pioneered its first iPhone-specific ad unit in September 2007. AdMob served 51.8 million iPhone ads in June 2008 alone, a 30% month-over-month increase versus May, and has served 249 million ads to iPhone users since launch. More than 1,000 of AdMob’s 5,500 publishers served iPhone ads in June. AdMob’s new iPhone network will be available across this existing traffic base.
The company was founded in January of 2006; it serves more than 3.5 billion mobile banner and text ads a month.
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