AdJug Reels in Digital Element, Rubicon
ADOTAS – AdJug Ltd., an online advertising marketplace where advertisers and publishers can buy and sell ads directly, has penned two new strategic partnerships.
The company is teaming up with Digital Element to deploy its technology and deliver city-level advertising targeting to AdJug’s growing customer base of publishers and advertisers. (Right now, the AdJug marketplace reels in more than half a billion ad impressions a month).
Digital specializes in Internet Protocol Intelligence, which delivers granular intelligence and ad targeting based on a user’s connection speed. The technology creates a map of the world’s 2 billion routable IP addresses that has been independently verified as 99.99% accurate at a country level and 95% accurate at a city level, Digital said. Its customers include top Internet portals, ad networks, publishers, agencies, search engines, et al.
AdJug is also partnering with the Rubicon Project, an advertising tech company that focuses on ad network optimization, to help the company monetize ad inventory across multiple geographies. Rubicon said AdJug’s technology will improve ad performance and placement. As part of the agreement, AdJug is able to monetize the U.K. inventory of hundreds of the Rubicon Project’s certified U.S. publishers, offering high fill rates on ad impressions.
AdJug is headquartered in London.
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