Comments on: Why CMOs Can’t Keep Their Jobs http://www.adotas.com/2008/06/why-cmos-can%e2%80%99t-keep-their-jobs/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: BABELFISH - Top Headlines – June 9, 2008 « http://www.adotas.com/2008/06/why-cmos-can%e2%80%99t-keep-their-jobs/#comment-448739 BABELFISH - Top Headlines – June 9, 2008 « Mon, 09 Jun 2008 15:18:01 +0000 http://www.adotas.com/2008/06/why-cmos-can%e2%80%99t-keep-their-jobs/#comment-448739 [...] Why CMOs Can’t Keep Their Jobs [...] [...] Why CMOs Can’t Keep Their Jobs [...]

]]> By: name witheld http://www.adotas.com/2008/06/why-cmos-can%e2%80%99t-keep-their-jobs/#comment-441007 name witheld Wed, 04 Jun 2008 22:49:02 +0000 http://www.adotas.com/2008/06/why-cmos-can%e2%80%99t-keep-their-jobs/#comment-441007 what percent of CMO turnover occurs voluntarily versus due to terminations? I think the theories as to why tenure is only an average of 27 months need to take that into account. what percent of CMO turnover occurs voluntarily versus due to terminations? I think the theories as to why tenure is only an average of 27 months need to take that into account.

]]> By: Christopher Regan http://www.adotas.com/2008/06/why-cmos-can%e2%80%99t-keep-their-jobs/#comment-440648 Christopher Regan Wed, 04 Jun 2008 18:23:52 +0000 http://www.adotas.com/2008/06/why-cmos-can%e2%80%99t-keep-their-jobs/#comment-440648 What a delightfully straight-forward article. I smiled so broadly when you wrote, "Now take these top 10 “traits” and throw them right out the window. Just scrap them.". How very, very true. Just think: how many people within large organizations (let's put aside SMBs for the moment) don't know, at all, what a CMO a) stands for as an acronym, or b)is tasked to accomplish as a CMO. With just this said, structure, goals and responsibilities are likely to be quite distant from most CMO positions. IMHO, the CMO position is an acronym "hangover" from the Internet bubble days. How about the old-fashioned V.P. of Marketing. Simple enough? What a delightfully straight-forward article. I smiled so broadly when you wrote, “Now take these top 10 “traits” and throw them right out the window. Just scrap them.”. How very, very true.

Just think: how many people within large organizations (let’s put aside SMBs for the moment) don’t know, at all, what a CMO a) stands for as an acronym, or b)is tasked to accomplish as a CMO. With just this said, structure, goals and responsibilities are likely to be quite distant from most CMO positions.

IMHO, the CMO position is an acronym “hangover” from the Internet bubble days. How about the old-fashioned V.P. of Marketing. Simple enough?

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