Waterfront Buys Its Own In-House SEO Team
ADOTAS – In a bid to monetize its traffic and bring in ad dollars, online health company, Waterfront Media, has gobbled up search-engine marketing and optimization firm Netramind. Financial details were not disclosed.
Netramind’s search technology and U.S. staff will be absorbed by Waterfront; the company will maintain its office in India. Netramind’s founder and CEO will come on board as Waterfront’s vice president of search technology.
Waterfront publishes EverydayHealth and its Netramind buy is widely seen as an attempt to beat WebMD as the country’s leading health info site. (It trails WebMD’s roughly 19 million unique monthly visitors by about 5 million, but the site’s traffic did quadruple last year). But the field of online health info (and advertising) is getting increasingly fractious and competitive with newly launched Health.com and MSN Health.
In all, Waterfront has 20 health-related sites and has raised about $37 million in funding since its inception in 2002. Last year, Waterfront snapped up My-Calorie-Counter.com.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Latest News
- Hires, Fires: Nurun, MySpace, MediaCom, Wordia, NYT September 8th 2008
- Moviefone Ushers in New Voice-Activated Era With Apptera September 8th 2008
- Patriot Acquires Stake in Avot To Cash in on Mobile Boom September 8th 2008
- Sportgenic Scores $10M Series B; To Expand Sales Force September 8th 2008
- Yahoo Stock Beating Google (Relatively Speaking) September 5th 2008
- 10-Year-Old Google Kicking 33-Year-Old Microsoft’s Butt September 5th 2008
- More Evidence That Bribery Works September 5th 2008
- Reality Check: Social Networking Ain’t All That September 5th 2008
Features
- Facebook’s $100 Million Virtual Economy September 5th 2008
- Display Ad Networks at Risk? September 4th 2008
- Advertising GOLDMINE: Online News Sites? September 4th 2008
- SodaHead CEO: Building a Social, Online Democracy September 3rd 2008
- Keeping Brands Secure in Insecure Times September 3rd 2008
Spotlight
SodaHead CEO: Building a Social, Online Democracy ADOTAS EXCLUSIVE — Jason Feffer is no stranger to the power of social networks. The man who was in [...] more...
Reader Favorites
Classifieds
Most Commented
- Google Slaps Affiliate Marketers (Again) (27)
- Marketing to Women Is So 2007 (10)
- Why CFOs Don’t Believe in Online Advertising (7)
- Serious Software Bugs Reported in iPhones (6)
- Can 314 Ad Networks Really Thrive? (6)
- Obama’s VP Pick Inauspicious for Net Neutrality (5)
- Has NebuAd Ruined Behavioral Targeting? (4)
- Four Steps To Lead Generation Success (3)
