Trulia Gets Hyper-Local With New Ad Platform
ADOTAS – Trulia.com, a real-estate search engine, is marrying search and display advertising with a new offering called Trulia Pro. The platform equips agents and other local businesses with enhanced online advertising capabilities that the company hopes will increase brand visibility and customer connections through hyper-local targeting.
Trulia Pro allows agents to differentiate their online brands with two new services: unlimited features listings and unlimited local spotlight ads. The site attracts about 5 million visitors a month.
The unlimited features listings service helps agents hoist their listings to the top of relevant searches (leading to four to seven times more views of the featured property, the company said). The spotlight ads put brands front-and-center in front of local buyers and sellers through targeted ads and on relevant search results pages.
Trulia Pro costs $39 per month or $348 for an annual subscription.
“Trulia Pro is designed as a great starter-kit for agents looking to reach local home buyers and sellers, and serves as a cost-effective alternative for agents who are spending more advertising dollars than they need to on other sites or in print media,” said Sami Inkinen, co-founder of Trulia, in a written statement.
Trulia recently launched the Trulia Ad Network, which gives advertisers access to 10 million unique visitors per month across Trulia’s network of targeted real estate sites.
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