Tool To Measure Viral Reach, Engagement of Video Campaigns Unveiled
ADOTAS – Ever wonder how your campaign really measures up? Good news: Visible Measures, a Web video analytics firm, has rolled out a product that does just that.
VisibleCampaign measures the viral reach and audience engagement of Internet video ad campaigns – helping advertisers and agencies quit while they’re ahead if their campaign’s bombing and stoke the flames of successful campaigns. The service is powered by its Viral Reach Database, a repository (updated in real-time) that tracks the performance of more than 80 million unique videos across 150 video-sharing sites.
VisibleCampaign also provides detailed measurements that show how audiences engage with video-based campaigns, so advertisers and their agencies can see not just how many times an ad was viewed, but whether or not the central brand messages were delivered.
“Given that consumers are spending more and more time watching — and sharing — video content online, advertisers need to consider how Internet video will factor into their brand-building initiatives,” said Seb Maitra, senior vice president of media, analytics, and search at Hill Holliday, a firm working with Visible Measures. “By coming to the table with focused technology and grounded success metrics, companies like Visible Measures are helping us get our arms around this new medium’s real ROI opportunities.”
The company has also announced a series of joint projects with Dynamic Logic, a digital advertising effectiveness research company.
Visible Measures is an independent third-party measurement firm for Internet video publishers and advertisers.
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