The program was developed for interactive marketers – it allows media planers, ad operations teams and finance managers to upload data in multiple forms and generate detailed reports through customizable templates and formulas.
Theorem likens the value of its program for digital marketers to the value of the Bloomberg terminal for stock brokers. Theorem Analytics 2.0 is equipped with tools to accommodate data from ad servers, search engines, site side data, rich media and traditional marketing sources. The new version can handle terabytes of data, which are often produced by interactive marketing campaigns.
Theorem was founded in 2002.