Speed Racer: Auto Ad Spend Revs Up Online
ADOTAS – Zoom, zoom, zoom! The auto industry is shifting gears this year, and will spend 21.6% more on online ads this year than last year, according to eMarketer. Auto brands is expected to dump $3 billion on online advertising, with some manufacturers planning to double their online budgets (like Audi).
By 2012, eMarketer projects that online spending will exceed $5.6 billion for the car industry. Why? Car buyers often do their research online – 80% of consumers consult the Web at least once in the process. In fact, eMarketer said that recommendations from family and friends are being replaced in importance by online customer reviews.
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