• Comment
• Print Article
• Email
• Permalink

Socialmedia Takes Social Marketing to New Level

Written on

Jun 24, 2008 

Author

Kathleen  |

Share

Socialmedia Takes Social Marketing to New Level

ADOTAS – The “Mean Girls” version of social media marketing is here! Socialmedia.com, a social advertising network, is launching Social Banners powered by FriendRank. The ranking product is an algorithm that aggregates interactions from social network applications to determine which users exert the most influence over their friends and then targets Queen Bees with ads in the hopes that they will  broadcast the ads to their credulous friends.

Social Banners insert a user’s friend into an ad creative as a picture or first name to make the ad seem more relevant and engaging – the company hopes that integrating the social experience into an ad will engage more consumers.

“A successful advertising campaign within social networking sites should not only be engaging and creative, but authentic and social. Friends are interested in what their peers are doing, where they are going, what they are buying. They look to their network of peers,” says CEO of Socialmedia.com, Seth Goldstein. “Social media advertising should be an active process, where brands join the online conversation. Social Banners lead the way by leveraging the relationships within a peer’s network and using that picture or name within an ad to give legitimacy to a brand’s campaign. FriendRank, helps the process by understanding which friends are influential.”

According to eMarketer, social network ad spend will reach about $1.4 billion this year and $2.7 billion in 2011. The demographic that uses social media the most, ages 18 to 25, spends $172 billion a year, according to a recent study by Peanut Labs, and spends the majority of their time on social networking sites.

Socialmedia.com delivers ads within more than 5,000 apps running on Facebook, Bebo and MySpace.

Tags: Bebo, eMarketer, facebook, interactive-advertising-study, internet-advertising-news, internet-marketing-advertising, MySpace, online-advertising-networks, social-banners, social-media-marketing and socialmedia.com

• Comment
• Print Article
• Email
• Permalink

Article Sponsor

More News

• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads
• Facebook to Serve Mobile Ads in Coming Weeks
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile
• Sponsormob Leads the Way Into RTB for Mobile
• Weird Study: Mobile Purchasing While in the Bathroom on the Rise

• Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

  • Mobile. Smart devices have become standard, and advertising is only going to become more creative there.
  • Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.
  • Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.
  • Tempting as it might be, I don't want to get too involved in one aspect.
  • See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

  View Results

   Loading ...

• Polls Archive

Latest News

• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
• Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
• Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
• Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
• This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
• Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »

News Archive

Features

• Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
• Case Study: Social Ad Effectiveness February 8th 2012
• Video: “Build an SEO Foundation” Excerpt February 8th 2012
• Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
• How Social Targeting Can Lead to Discovery February 7th 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Reader Favorites

Classifieds

• PS Technical Writer - SEO Data Analyst
• Interactive Project Manager
• Media Buyer
• PHP Software Engineer (Facebook Platform/Social AP
• SEO/Marketing Internship at Green Education Startu

Recent Comments

• Andrew Boer: You have defined the problem clearly. To me the solution is pretty clear...you route
• John Pike: The main problem facing independent publishers is Google, which is lowering the page rankings of
• Grovo How To Do SEO Video Series – ReadWriteWeb | SEO Facts: [...] has built sites for some major retailers and teaches SEO at New York University,
• Video: “Build an SEO Foundation” Excerpt – ADOTAS | Best Electronics Reviews: [...] Video: “Build an SEO Foundation” Excerpt – ADOTAS « Santorum Delivers