Socialmedia Takes Social Marketing to New Level
ADOTAS – The “Mean Girls” version of social media marketing is here! Socialmedia.com, a social advertising network, is launching Social Banners powered by FriendRank. The ranking product is an algorithm that aggregates interactions from social network applications to determine which users exert the most influence over their friends and then targets Queen Bees with ads in the hopes that they will broadcast the ads to their credulous friends.
Social Banners insert a user’s friend into an ad creative as a picture or first name to make the ad seem more relevant and engaging – the company hopes that integrating the social experience into an ad will engage more consumers.
“A successful advertising campaign within social networking sites should not only be engaging and creative, but authentic and social. Friends are interested in what their peers are doing, where they are going, what they are buying. They look to their network of peers,” says CEO of Socialmedia.com, Seth Goldstein. “Social media advertising should be an active process, where brands join the online conversation. Social Banners lead the way by leveraging the relationships within a peer’s network and using that picture or name within an ad to give legitimacy to a brand’s campaign. FriendRank, helps the process by understanding which friends are influential.”
According to eMarketer, social network ad spend will reach about $1.4 billion this year and $2.7 billion in 2011. The demographic that uses social media the most, ages 18 to 25, spends $172 billion a year, according to a recent study by Peanut Labs, and spends the majority of their time on social networking sites.
Socialmedia.com delivers ads within more than 5,000 apps running on Facebook, Bebo and MySpace.
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