Slide Slips Into NYC, Hires Ad Guru
ADOTAS – Slide says it’s helping social networks get advertising traction – and the largest maker of widgets and other social network applications is expanding to the Big Apple as part of its growth push. The company also snapped up a new director of ad sales, Jason Bitesnky, who hails from AOL Media Networks/Platform-A, at which he was director of national sales.
Slide’s apps can be found on the major social sites like Facebook and MySpace, and their advertisers include Fortune 50 companies as well as top entertainment and CPG brands. The company aims to marry interactive advertising and fun – and it seems to be working. More than 170 million users interact with their products, from SuperPoke! to Fun Wall.
Some industry observers aren’t as enthused with Slide as others, calling the move to New York a desperate attempt to inject confidence into the unproven field of advertising in the social networking space. And according to Forrester Research, marketers spent about $600 million on social media (a fraction of the $18 billion spent on online advertising overall).
Slide was launched in 2005 by PayPal co-founder Max Levchin.
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