ShopWiki Gets Cash Infusion, Will Launch Several New Sites
ADOTAS – Business slow this summer? Not for comparison shopping engine ShopWiki. The company has just closed a round of financing, is in the midst of redesigning its site, launching several international sites — and a new luxury vertical shopping portal.
ShopWiki’s search engine utilizes powerful crawling and extraction technology to identify the widest selection of products online. Unlike other shopping comparison sites (like shopping.com and nextag.com) that depend on inbound data feeds to populate inventories, ShopWiki’s technology actively gathers and aggregates the most recent and highest-quality data to find more offers.
While ShopWiki’s CEO, Rory Cumming, wouldn’t reveal the exact size of the round he did say that the company is “on quite solid footing and we feel great about where we are.” The round was led by Generation Partners.
ShopWiki has launched sites in the U.K., France and Australia and will soon launch in Germany and the Netherlands. “We’re the most international comparison shopping site – we crawl an index in every European country and we’re in more countries and have more offers and stores than any other site, in Europe or the U.S.,” Cumming said.
The site boasts 200,000 U.S. stores and 240,000 global stores.
So what’s ShopWiki’s ad model? Cummings said that ShopWiki’s ad model combines elements of CPA and CPC. “We’re not a brand ad location, but people come to ShopWiki to make a specific purchase, so a lot of brands use keyword targeting. We have anywhere from 6,000 to 10,000 companies spending on our site on a performance basis,” he said. “Most of our relationships are through affiliate networks – we work with all of the major affiliate networks worldwide.”
The soon-to-launch (date TBD) luxury vertical shopping portal is under development with sister company 10gen, a platform designed to help developers quickly build complex and scalable Web applications.
ShopWiki was founded in 2005 by former DoubleClick CEO Kevin Ryan, former DoubleClick co-founder and CTO Dwight Merriman and Eliot Horowitz.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
- Facebook Files for IPO, Seeks $5 Billion February 1st 2012 ADOTAS – Well, it finally happened: Facebook filed with the [...] more »
Features
- Reaching the Multi-Tasker in 2012 February 6th 2012
- Fuel Social Conversation with Web Content February 6th 2012
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012
- Video: Social Media Monitoring Comes to “The Future of Engagement” February 3rd 2012
- Facebook’s Timeline: Meant for Brands All Along? February 3rd 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- The Difference Between Content Marketing and Custom Content | Using social media in content marketing | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }
- Ecommerce Industry Roundup – Week of 1/30/12 « Ecommerce x Acadaca: [...] Managing Your Privacy in a Public Digital World via Adotas - Believe it or not,
- Going Beyond Click-Throughs to Rope In Consumers: A White Paper Excerpt - ADOTAS | Conversion Rate Optimization (CRO) | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }
- Latest Weird News | Weird & Strange: [...] go to the bathroom without their mobile phone. Seventy-five percent of … Read more
