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Shocker: Google Tops in Online Video Views

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Jun 18, 2008 

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Kathleen  |

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Shocker: Google Tops in Online Video Views

ADOTAS – Web surfers in the States viewed 11 billion videos in April, according to comScore; YouTube accounted for more than 4 billion of that total, making Google the top dog yet again.

Google sites accounted for 4.1 billion videos viewed, or 38% of the total – YouTube accounted for 98% of all Google videos watched. Fox Interactive Media came in a distant second with 558 million videos seen, or 5.1%, followed by Yahoo with 352 million, or 3.2% and Microsoft Sites with 268 million, or 2.4%.

71% of Internet users (about 135 million people) watched videos online in April – the average viewer took in 228 minutes of video (or 82 videos each). Unsurprisingly, 18-34 year olds watched the most videos on line, clocking in at 287 minutes per viewer on average.

Tags: comScore, Fox-Interactive-Media, Google, interactive-advertising-study, microsoft, new-media-technology, online-video-advertising, Yahoo and youtube

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