ADOTAS – Digital marketing company iCrossing is teaming up with Pluck Corp. to broaden iCrossing’s commitment to the increasingly ubiquitous arena of social media. The two companies will offer an array of social media-driven digital marketing and search capabilities to iCrossing’s blue-chip client base.
Pluck’s SiteLife social media platform sparked the search specialist’s interest because of its proven performance in driving interactions (roughly 2 billion a month) on some of digital media’s top properties, iCrossing said.
“Today consumers are creating and shaping their own social spaces, and brands must increasingly learn how to live within those networks,” said Adam Lavelle, chief strategy officer, iCrossing. “The right strategies and tools are necessary to become truly connected and involved in those networks. Pluck’s social media platform is a powerful addition to our social media offering and will help our clients achieve that goal.”
iCrossing blends paid and natural search marketing, Web development, social media, research and analytics to create digital marketing programs. Its clients include Toyota, Coca-Cola and Office Depot.