ADOTAS – Quantcast, a provider of what it says is the world’s only open direct-measurement audience service, has launched Quantcast Media Planner. The service enables agencies and interactive marketers target audiences that match their defined campaign goals.
The free service provides online advertisers with insight into audiences by sorting through demographic attributes or interest affinities like technology, gaming or travel. Geographic indexing based on TV DMAs is also available.
The company’s Quantified Publisher program, launched in September 2006, now provides direct-measurement for over 10 million online media assets, including Web sites, blogs, games, widgets and videos. The strength of this program allows audience modeling based on more than 700 million global Internet users, 200 million of whom are in the U.S.