Proteus Unveils DIY Mobile Marketing Tool
ADOTAS – Proteus, a subsidiary of 2ergo Group, has launched Via, a self-service messaging product designed to help companies (from mom n’ pop shops on up) market their products in mobile campaigns.
Proteus has been around for about 12 years in the mobile space and its been involved in mobile messaging for about nine years. Guy Vidra, Proteus’ president, told ADOTAS that the new product is an extension of the company’s basic philosophy: “democratizing the mobile medium for everyone – and helping marketers and small businesses by providing them with the tools that will help them communicate with the growing mobile audience.”
The company said it hopes to help big and small companies tap into a soon-to-be gushing stream of revenue – according to eMarketer, mobile message advertising will more than triple in the next five years, ballooning from $1.4 billion this year to $4.5 billion in 2012.
Other significant changes in the industry will also help send the mobile messaging market soaring – like the recent slashing of iPhone prices, Vidra said.
“We are huge proponents of 3G phones at lower prices,” he remarked. “And Google is helping by working on opening up wireless networks in the U.S. so marketers will have an open platform.”
So what is Via exactly? It’s a simple, self-service messaging tool that allows clients to create and track SMS messaging campaigns – businesses can create alerts, auto responders, polls, trivia and sweepstakes campaigns. SMS messages are sent on Proteus’ carrier-grade message delivery platform, which supported the first interactive TV event in the United States using live-to-air SMS as well as live events such as the Super Bowl, the Olympics and American Idol. The product can also be integrated with a client’s existing SMS connectivity.
Via is one component of the Proteus product suite, which also includes the Swift mobile site publishing platform and Merx content management and storefront solution.
Proteus’ clients include FOX, HBO, AT&T and Motorola.
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