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Peer39 Scores $8M, Unveils Semantic Ad Platform

Written on
Jun 27, 2008 
Author
Kathleen  |

expensivebling.jpgADOTAS – “The world’s most advanced semantic advertising platform” has been launched. That’s the word from Peer39, which just unveiled the patented system.

It’s based on natural language processing and machine learning and the company said its algorithms enable precision targeting down to the page level – providing more relevant display ads for users than ever before. SemanticMatch is so precise it can even make its way through the tangled web of social media, the company said.

Matthew Goldstein has joined Peer39 as the company’s COO to help spearhead SemanticMatch’s debut; he hails from TACODA, where he was senior vice president, revenue operations.

Peer39 is presenting the new platform as the next stage in the evolution of interactive advertising, giving brands the kind of targeting capability contextual and behavioral just can’t match.

“Semantic targeting is widely seen to be the next stage of advertising technology, beyond contextual or behavioral. What makes Peer39 different is that ads are targeted to the meaning of pages rather than to pre-selected keywords. The problem with keywords, as is well-known, is that they can be highly irrelevant to the actual page and conversation happening,” says Amiad Solomon, CEO of Peer39. “We eliminate the errors that can plague keyword targeting and unlike other forms of online targeting, Peer39’s SemanticMatch™ does not set cookies or track user behavior.”

The company also announced the closure of an $8 million Series B round of financing with Canaan Partners as the lead investor. Dawntreader Ventures and JP Morgan also participated.





Kathleen comes to ADOTAS with almost a decade of writing experience at consumer and business publications. Most recently, she was an editor at First Magazine. Before that, she was an editor at The New York Sun and Thomson Financial’s Investment Management Weekly.

Reader Comments.

seems like they are creating a new ‘Semantic Advertising” market very much like Tacoda did to behavioral. Good stuff.

Posted by John L | 3:46 pm on July 2, 2008.

Lots of great buzz about this company.

Posted by Anonymous | 7:59 am on July 3, 2008.

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