Online Ads Surge in Tepid Spending Environment
ADOTAS – The advertising industry managed to squeak by with a 0.6% year-over-year growth for the first quarter of this year, according to a study released by TNS Media Intelligence. (Hey, at least advertising isn’t contracting!)
“Enduring concerns about economic conditions and consumer spending behavior continued to cast a pall over the advertising market during the first quarter,” said Jon Swallen, SVP Research at TNS media intelligence, in a written statement. “After a hopeful start to the year, the pace of ad spending slowed perceptibly during March and early figures from the second quarter indicate little immediate or sustained improvement in the core ad economy.”
Many industry observers have been predicting a standout year for advertising despite the country’s economic blues – and it looks like their predictions could still prove to be correct, in some sectors at least. While smaller media saw the biggest jump in numbers (Sunday magazines saw 17.1% growth and Network Radio witnessed gains of 12%) there’s good news for online advertising as well. And interactive advertising grew by 8.5%.
The top 10 spenders shelled out $4,425.5 million, a 1.6% increase from last year, twice the industry average. Procter & Gamble maintained its position as the largest advertiser with $836.4 million in spending, a robust 15.8% increase versus a year ago. The company aggressively expanded advertising support across its portfolios of personal care and household cleaning products. PepsiCo vaulted into the Top 10, posting a 39.5% increase to $334.4 million on higher spending for the Gatorade brand line.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
Features
- Down Year Will Bring Opportunities December 3rd 2008
- Mobile to the Rescue December 2nd 2008
- Ideas On Effective Management December 2nd 2008
- Quality Video: DIY (Cheap) or Else December 1st 2008
- Will Widget Channel Be Tuned In? November 26th 2008
Latest News
- Reality Bites Google December 3rd 2008
- 2009 Revenue For Twitter December 3rd 2008
- Funding Round-Up: Evernote, Angie’s List, UTest December 3rd 2008
- Ads Not Working? Change The Font December 3rd 2008
- MySpace Breaks Into Mobile Ad Market December 3rd 2008
- Cyber Monday, Profitless Boon? December 3rd 2008
- Yahoo, Rumors and Stupidity December 3rd 2008
- FCC To Mull Free Internet Plan December 2nd 2008
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Vengence is Mine Saith Ballmer (6)
- When Boomers, Gen Y Collide (5)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Federal Bailout Proposed for Online Ad Industry (4)
- Ad Networks That Buck the Downward Trend (4)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Bust-Outs and Layoffs: Apple, NBCU, Nokia, Spot Runner, WildTangent (3)
