Online Ads Grow Worldwide; Paid Search SPIKES
ADOTAS – At least one set of projections for interactive advertising is actually improving: ZenithOptimedia, owned by the Publicis Groupe, predicts that global internet advertising spending will mushroom 26.7% — and finally bust past the 10% ad-budget share this year.
A quarter ago, Zenith was predicting online advertising would break the 10% mark in 2009. Now the company is saying that online will garner 13.6% of all ads in 2010 (previous predictions had online ad share at about 12.3% in 2010).
A separate report from Covario reports that paid search is enjoying some time in the sun. In the first quarter, paid search spend was up 52% year-over-year. The company examined the spending of 128 clients and discovered (surprise!) that Google leads in market share in North America, Europe, the Middle East and Africa.
In the first quarter, interactive advertisers shelled out 86% of their budgets on Google (a spike of 10% year-over-year). Yahoo’s spend decreased by about 12%.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
Latest News
- Reality Bites Google December 3rd 2008
- 2009 Revenue For Twitter December 3rd 2008
- Funding Round-Up: Evernote, Angie’s List, UTest December 3rd 2008
- Ads Not Working? Change The Font December 3rd 2008
- MySpace Breaks Into Mobile Ad Market December 3rd 2008
- Cyber Monday, Profitless Boon? December 3rd 2008
- Yahoo, Rumors and Stupidity December 3rd 2008
- FCC To Mull Free Internet Plan December 2nd 2008
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
Features
- Down Year Will Bring Opportunities December 3rd 2008
- Mobile to the Rescue December 2nd 2008
- Ideas On Effective Management December 2nd 2008
- Quality Video: DIY (Cheap) or Else December 1st 2008
- Will Widget Channel Be Tuned In? November 26th 2008
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Vengence is Mine Saith Ballmer (6)
- When Boomers, Gen Y Collide (5)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Federal Bailout Proposed for Online Ad Industry (4)
- Ad Networks That Buck the Downward Trend (4)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Bust-Outs and Layoffs: Apple, NBCU, Nokia, Spot Runner, WildTangent (3)
