Mobile Co. 5th Finger Gets $7M Infusion
ADOTAS – 5th Finger, a mobile marketing company, has reeled in $7 million in its first investment round, lead by Australian venture capital firm Starfish Ventures. 5th Finger plans to use the capital to spur growth in the U.S.
The company aims to help brands boost engagement with targeted audiences; 5th Finger’s most notable success includes its work with the Live Earth Concert Series in which more than 1 million lifestyle commitment pledges were received as a result of their SMS and online campaign.
“When looking for companies to invest in, we rank innovative and scalable technology together with market vision and thought leadership. In addition, the 5th Finger team has also shown great passion and an ability to deliver,” said Malcolm Thornton, general partner at Starfish Ventures. “In less than one year, 5th Finger has already established a strong foothold in the U.S. market and we believe the company will enjoy as high a level of success in the U.S. market as in Australia.”
5th Finger was launched in Australia and is now based in San Francisco. The company focuses on a number of industry sectors, including pharmaceuticals, retail and live events. Its clients include MSN Mobile, Nike and Amazon.
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