Mobile Co. 5th Finger Gets $7M Infusion
ADOTAS – 5th Finger, a mobile marketing company, has reeled in $7 million in its first investment round, lead by Australian venture capital firm Starfish Ventures. 5th Finger plans to use the capital to spur growth in the U.S.
The company aims to help brands boost engagement with targeted audiences; 5th Finger’s most notable success includes its work with the Live Earth Concert Series in which more than 1 million lifestyle commitment pledges were received as a result of their SMS and online campaign.
“When looking for companies to invest in, we rank innovative and scalable technology together with market vision and thought leadership. In addition, the 5th Finger team has also shown great passion and an ability to deliver,” said Malcolm Thornton, general partner at Starfish Ventures. “In less than one year, 5th Finger has already established a strong foothold in the U.S. market and we believe the company will enjoy as high a level of success in the U.S. market as in Australia.”
5th Finger was launched in Australia and is now based in San Francisco. The company focuses on a number of industry sectors, including pharmaceuticals, retail and live events. Its clients include MSN Mobile, Nike and Amazon.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
Latest News
- Reality Bites Google December 3rd 2008
- 2009 Revenue For Twitter December 3rd 2008
- Funding Round-Up: Evernote, Angie’s List, UTest December 3rd 2008
- Ads Not Working? Change The Font December 3rd 2008
- MySpace Breaks Into Mobile Ad Market December 3rd 2008
- Cyber Monday, Profitless Boon? December 3rd 2008
- Yahoo, Rumors and Stupidity December 3rd 2008
- FCC To Mull Free Internet Plan December 2nd 2008
Features
- Down Year Will Bring Opportunities December 3rd 2008
- Mobile to the Rescue December 2nd 2008
- Ideas On Effective Management December 2nd 2008
- Quality Video: DIY (Cheap) or Else December 1st 2008
- Will Widget Channel Be Tuned In? November 26th 2008
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Vengence is Mine Saith Ballmer (6)
- When Boomers, Gen Y Collide (5)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Federal Bailout Proposed for Online Ad Industry (4)
- Ad Networks That Buck the Downward Trend (4)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Bust-Outs and Layoffs: Apple, NBCU, Nokia, Spot Runner, WildTangent (3)
