Mobile Co. 5th Finger Gets $7M Infusion
ADOTAS – 5th Finger, a mobile marketing company, has reeled in $7 million in its first investment round, lead by Australian venture capital firm Starfish Ventures. 5th Finger plans to use the capital to spur growth in the U.S.
The company aims to help brands boost engagement with targeted audiences; 5th Finger’s most notable success includes its work with the Live Earth Concert Series in which more than 1 million lifestyle commitment pledges were received as a result of their SMS and online campaign.
“When looking for companies to invest in, we rank innovative and scalable technology together with market vision and thought leadership. In addition, the 5th Finger team has also shown great passion and an ability to deliver,” said Malcolm Thornton, general partner at Starfish Ventures. “In less than one year, 5th Finger has already established a strong foothold in the U.S. market and we believe the company will enjoy as high a level of success in the U.S. market as in Australia.”
5th Finger was launched in Australia and is now based in San Francisco. The company focuses on a number of industry sectors, including pharmaceuticals, retail and live events. Its clients include MSN Mobile, Nike and Amazon.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
Spotlight
Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
Latest News
- Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
- Hiring, promotions, location, partnerships and product news July 2nd 2009 ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital [...] more »
- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
Classifieds
Recent Comments
- Josette Davids: Great article and an amazing time was had by all at this event. I'm an
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you
- pkohler: We've also noticed that ads frequently adversely affects the performance of a Web page. As

