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Microsoft Gropes For Search Share

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Jun 2, 2008 

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Kathleen  |

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Microsoft Gropes For Search Share

ADOTAS – Microsoft continues in its quest to pump up its Web search traffic, this time with a deal to make Live Search the default search engine on Hewlett-Packard Co. personal computers, starting in January of 2009.

HP will also install a Live Search-enabled toolbar on all of its computers shipped in the U.S. and Canada. The toolbar will utilize Silverlight (a Web browser plugin), enabling users to access a variety of online services and tools, including customer support and Snapfish by HP (a digital photo printing site). Silverlight was created to compete with Adobe.

Google has similar distribution deals in place with Dell Inc. and Mozilla’s Firefox Web browser.

Financial details of the deal were not disclosed, nor were Microsoft’s search traffic targets.

Live Search was recently redesigned to do battle with Google and drive online advertising growth. And drive that growth Microsoft must – especially after calling off its $47.5 billion buy of Yahoo, widely seen as the only way Microsoft could possibly compete in the search and online ad game with Google.

Will it work? It’s tough to say. Most people do end up searching with their computer’s default search engine – and last year, HP sold more PC’s than Dell, with about 50 million shipped, or 18.2% of the market, a 30% growth over 2006, according to data from Gartner. Dell’s shipments accounted for about 14.3% of the market.

But Microsoft has a looooooooong way to go with about 8.2% of the search market share in April, compared with Google’s 68.9%.

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