Macrovision Acquires Web, Tech Assets of Vertical Site
ADOTAS – Macrovision Solutions has acquired Web site and technology assets from ThoughtWorthy Media, a vertical, TV-focused search engine. The agreement was made in January by Gemstar-TV Guide International – now a part of Macrovision.
The ThoughtWorthy site (which redirects to TVGuide.com) allows TV viewers to identify, research and purchase the music, products and ads they see on TV. Macrovision said it will make available the data across its platforms, including online and mobile.
“ThoughtWorthy’s technology adds another exciting dimension to our metadata offerings,” said Paul Greenberg, executive vice president and general manager of TV Guide Online at Macrovision. “By enabling TV fans to go to TVGuide.com and obtain comprehensive data and purchase the music they hear on their favorite TV Shows, we are building on our vision to bring consumers a more enjoyable, fulfilling digital home entertainment experience.”
Macrovision Solutions enables customers to discover, acquire and manage digital content. It also operates entertainment portals TVGuide.com and allmusic.com.
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