Lyris Unveils Juiced-Up Online Marketing Suite
ADOTAS – Lyris has unveiled a new version of its online, integrated marketing suite, called Lyris HQ. The interface has been significantly enhanced: the entire Lyris HQ Toolset (including EmailLabs, ClickTracks, HotBanana, EmailAdvisor and BidHero) will be accessible in one place, allowing a new level of functionality and collaboration.
Since its soft launch about seven months ago, more than 200 customers have adopted the system, J.D. Peterson, director of product management, told ADOTAS. “So far, about 62% of the early adopters use at least two of the products in the toolset – and 72% plan to use three or more in the next six months. We modeled the system after Microsoft Office. Initially, people were only buying it for Word – but soon everyone was using Excel and PowerPoint.”
Lyris HQ was built on Adobe Flex Builder 3 technology; when ADOTAS took it for a test drive, the desktop-like interface was easy to navigate and tightly integrated – with lots of shiny bells and whistles that would make scheduling and launching campaigns — and analyzing their performance — a snap. Delivered in a hosted model, the interface starts at $299 a month.
“Today’s online marketers wear many hats and they have little time to complete their tasks, let alone navigate a sea of disparate online marketing tools — none of which can give them a single, clear view of their campaign results,” said Blaine Mathieu, CMO, Lyris, in a written statement. “As a result, small-to mid-sized marketing teams need help to regain control of their campaigns. That help comes in the form of Lyris HQ, which is the only solution available today that provides easy-to-use, affordable, integrated Web-based marketing capabilities that combine email marketing, Web analysis and optimization, and PPC marketing.”
The company also announced the launch of Lyris HQ for Agencies, an online marketing platform geared to address the direct needs of advertising and marketing firms that serve multiple clients. (It’s priced at $500 a month for up to nine clients).
Lyris has been in business since 1994 has about 10,000 customers, has raked in about $43 million in revenue and is growing exponentially (the staff grew from about 180 six months ago to about 270 today). Clients include Nokia, Adobe and Jupitermedia.
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