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Kontera Launches Ad Revenue Tool for Bloggers

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Jun 10, 2008 

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Kathleen  |

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Kontera Launches Ad Revenue Tool for Bloggers

ADOTAS – Kontera, an in-text advertising solutions provider, has introduced a new “One Click” feature for individual Blogger.com users who want to generate ad revenue.

“There is no reason that my grandmother shouldn’t be able to generate ad revenue from blogging,” Kontera’s director of product management, Gabi Peles, told ADOTAS.. “We made the strategic decision to simplify our platform in order to enable bloggers without Web masters to easily implement Kontera’s In-Text Advertising on their blogs.”

Kontera uses contextual analysis technology to highlight relevant keywords in a blog’s content to deliver relevant ads; the company has more than 10,000 publishers in its network and reaches 75 million unique users a month.

Tags: display-advertising, interactive-advertising, internet-advertising-news and kontera

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